Why Beautycounter?! How you can switch to nontoxic skincare + makeup with me!

Why Beautycounter?!


The long and short of it? I'm doing my best to transition everything in my family's life to nontoxic - while staying on a budget! So I need products and collections that work without breaking the bank! I also was searching for a company that I could align with because of their mission + values. Beautycounter checked all the boxes! 

Why the need for Nontoxic?

If you haven't read our story yet head HERE to learn about our journey (chronic illness + healing) with toxic mold! Because of that my body has become incredibly sensitive and intolerant to chemicals and fragrances. I went a few years being unable to use most skincare + make up products - everything either made my skin breakout or my eyes burn and water. Plus, while healing.. skincare + makeup were honestly the last thing on my mind. 

What changed...

I met an amazing friend last year, who sold Beautycounter. I was telling her about my sensitive skin and she gave me some samples to try - and they WORKED! I couldn't believe that I had found both skincare + makeup collections that I could use on my skin. So I started started learning more about the company itself. Once I learned about their mission (to get safer products into the hands of everyone) and their legislative goals I was hooked.

Beautycounter was founded on 3 pillars: Education, Product and Advocacy.
EDUCATION: We educate the public about how to avoid harmful ingredients through our network of Independent Consultants, like me.
PRODUCT: We focus on performance, safety and innovation. We create market-leading, clean, high-performing products, proving you don’t have to compromise one to get the other.
ADVOCACY: We’re urging the government to pass laws to better regulate the beauty industry.
At Beautycounter, we’re committed to a health and safety standard that goes well beyond what’s required by U.S. law. We’ve prohibited the use of more than 1,800 questionable or harmful chemicals through the The Never ListTM —and our Ingredient Selection Process is unparalleled - all while ensuring our products perform and that they’re as indulgent as any other luxe shampoo, lipstick or oil on the market. We focus on performance, safety and innovation.
We’re advocating for stricter guidelines and regulations to shift the personal-care industry away from using harmful and questionable ingredients. The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938.
Over the past two decades, the European Union has banned close to 1,400 chemicals in the product formulas of personal care products and restricted the levels of over 250 more in such products. The United States has only partially banned 30 to date.
At Beautycounter, we’ve banned over 1,800 chemicals. We like to say this is about progress — not perfection. Because every little bit counts.
Does knowing this information make you want to switch to safer nontoxic options?


I love that Beautycounter has a skincare collection for everybody! You can purchase as a collection or regimen ... or mix and match products based on your personal skincare needs. I'll list our collections and a little bit about them below.

Designed for those with sensitive skin, Counterstart is great for everyone new to clean or not ready to commit to a full regimen. With a gentle cleanser and moisturizer at an accessible price point, Counterstart makes the switch to safer products a no-brainer.
Countercontrol is designed to treat oily and blemish-prone skin—without irritation. Powered by our signature SkinBalance Complex with wintergreen and rosebay willow, this collection mattifies the complexion, clears breakouts, and balances skin.
Our Countermatch Collection is formulated to match the natural structure of the skin and deliver long-lasting moisture—for an everyday glow. This collection is for normal skin.
Featuring our plant-derived Retinatural Complex, this collection is designed to visibly firm, brighten, and plump the skin. Welcome to the new age of aging well. To create Retinatural Complex, we took two of the most powerhouse plant-derived ingredients available and created a scientific breakthrough. Bakuchiol has been shown to provide skin-care results that are comparable to retinol—without harmful side effects such as skin irritation and increased sun sensitivity—and Swiss Alpine rose boosts the skin’s antioxidant defense.

Make Up

I love that Beautycounter is a one stop shop for me - I can get my nontoxic skincare AND make up there! There are so many products and shades to choose from! I'll leave some info below about our flawless in 5 collection - which is a great starting place for those new to Beautycounter!

Our cosmetics have graced the red carpets of the Academy Awards, Golden Globes, Emmys and more. Just like with skin care, you can buy products individually (a la carte), but the quickest (and most cost-saving) way to get started is with the Flawless in Five: 6 products, in your choice of shades, that give you effortless beauty in 5 minutes. 
  • Skin Twin Featherweight Foundation or Dew Skin Tinted Moisturizer
  • Skin Twin Creamy Concealer
  • Color Define Brow Pencil or Brilliant Brow Gel
  • Lengthening or Volumizing Mascara
  • Satin Powder Blush
  • Beyond Gloss
Complimentary Custom Consults!

I love Beautycounter so much .. and ^ this was just the tip of the iceberg on the collections they have to offer! But I realize this transition can seem daunting. So I always offer free 1:1 custom consults to anyone looking to purchase Beautycounter products with me :) 

Send me an email at susank.beautycounter@gmail.com if you'd like to schedule yours. 

You can ask questions,I can help with creating a personalized skincare routine, shade matching make up + more and I can't wait to help you make the switch to healthier nontoxic beauty!

If you'd like to take a look on your own you can shop with me HERE !

*I'm so grateful you've found your way to Salt + Honey + Sage and look forward to helping you with your nontoxic beauty needs now too!

- Susan 



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